One of the biggest challenges for the small business owner is creating content for their business/website. Let’s face it – not many business owners are publishers so writing content is not their natural inclination. The problem then becomes not posting content to their website or social media. Unfortunately, this turns into a lost opportunity of missing out on a cost-effective marketing tool that could bring qualified leads to their business.
By putting out valuable content on your website for products and/or services being offered, you are exposing to the digital world that you are an expert and are open for business. One of the ways we help our Strategic Partners is by deploying the Blog inside of their custom responsive WordPress website. This allows us to effectively post updated relevant content to their website. This provides two benefits. The first is the content lives on the website thereby allowing the customer to see and read it and know that you are serious about your business. The second reason is that it is the kind of website Google favors.
We were thinking of a way to make the Blog EVEN MORE effective; hence, we created BlogBlast. BlogBlast will help you amplify your message by sharing your Blog Post (Pillar Content) by breaking it up into Micro-Content pieces to be posted on Facebook, Twitter, and LinkedIn. This would be in the form of a drip campaign. The campaign can go on as long as you wish or you can schedule it. This is a great tool if you are going to launch a new product and want to get the word out to multiple platforms.
West Bay Media Group can run all of this for YOU. If you do not want to write the original content, then we can write it for you; however, if you like to write, submit the article to us and we take care of the rest. Once activated you will start to see the posts appear in your social networks. We also provide a unique link for each piece of Micro-Content that feeds back to your website, The bonus here is that more traffic will be going to your site and, in turn, will help your site with organic SEO. This also creates brand awareness as people start to visit your site.
If you are interested in increasing the opportunity for lead generation, then reach out to us today. Operators are standing by!