It’s called Content Marketing TO the Internet!

When I talk with customers about content sometimes their eyes glaze over. We all seem to know what content means and yet it is one of most challenging aspects of running your online presence. Content is really the substance of your business parlayed through the ever-growing and evolving digital landscape.

Wikipedia describes content:
In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. 
(source:Wikipedia)

In other words, it is YOUR business on the internet (the market), and it is shareable in the below 5 ways.

Text

Writing content is a POWERFUL tool in your arsenal. When you pay for an ad in a local paper the cost can inflate for even a simple 1-2 time-run ad. If you create a blog post with written words, that article now exists twenty four hours a day, seven days a week on the web. The benefits are at least trifold.

  1. You can get leads from your site when people do a search. Now, if you have a professional web developer, they can “optimize” that text, hence, making the page more favorable to the search engines.
  2. Your content is reusable at any time. If you meet a lead at a networking event, you can email them the link to the article, thereby increasing your stature to the lead, and, at the same, time drive organic traffic to your website.
  3. Snippets from your original article may be generated into memes, for example, and posted on various social media platforms.

Photos

With the explosion of smart phones and huge platforms such as Pinterest and Instagram, photos are showing a positive trend toward more engagement. According to Hubspot articles with images get 94% more total views than articles without images.

Consequently, when you are creating your blog post, adding images can increase the time spent on your website. This result is helpful as statistics show the more time on a website leads to a higher percentage of conversions and also helps the website rank higher organically. Appropriate Images for your blog post can be found on plenty of stock photo websites, as well as, creating your own images with the many photo editing programs on the internet.

Video

This form of content is huge! YouTube is the second most used search engine on the planet. People do consume short- AND long-form content here. One simple hack is creating a YouTube channel and embed videos directly on your website. This way you have two sources of lead generations into your business, and the organic search as well!

Audio

Podcasts have seen a massive growth for sure. The uses of audio and verbal-prompted systems, for example, Alexa, are becoming more and more common place. An audio clip on your site can be something people listen to on their way to work or at the gym. Google favors websites that provide their end-users with valuable, useful content.

Infographics and Memes

These are graphics used to increase engagement just as photos do. By providing this type of content you assist your reader to become more aware of your service through education. Additionally, Google images will display your graphics, and, this in turn, creates another lead source for your business.

All of these methods above aid in helping to grow your business as you are creating a larger footprint on the web landscape. The good news is that you do not have to go it alone! We are here for YOU! Contact West Bay Media Group TODAY, and we will assist you in developing a custom plan that fits YOUR business, as we continue to do with dozens of other businesses as their strategic partners.

To connect with us please click HERE.

Thank your for reading and good luck!

Tom Hamilton

CEO/Founder
West Bay Media Group

GOT WEBSITE – HOLIDAY OFFER

West Bay Media Group - Holiday Offer


Got Website? – Holiday Offer from West Bay Media Group

Black Friday, Cyber Monday, and the Holidays are now in full swing.
 
As a business owner you are completing the fiscal fourth quarter.

You want to finish out the year strong
and enter 2021 with good momentum

Now is the PERFECT time to have your website run correctly
and NOT LET IT RUN YOU!

I see time and time again the hard-working small business owners realizing they need a website but unsure how to accomplish it. They know it HAS to be done and yet they stay stuck. The challenges of every day ownership takes priority over a fully functioning website. 

A working website is a cost-effective way to increase leads for your business.

Neglecting this important tool is to your own detriment.

I have consulted now with dozens of business owners to help them take control of their website and assisted them to SCALE it.  In my article about Responsive Business Websites I wrote about Moore’s Law  which basically states that power of the microchip doubles every 18 month.  Being aware of these dynamic changes to the internet is something WE do so our Strategic Partners can rely on US to support them on the digital marketing side. 

What does this mean for you?

It means that unless you spend a large amount of time studying how to build websites, how to run them, how to market them, you will find it extremely difficult to keep up. In fact, when I consult with my Strategic Partners, I highly recommend to them NOT TO DO IT YOURSELF AKA DYI!

The whole purpose of West Bay Media Group is to help the small business owner as a Strategic Partner. This means that you will have a reliable and trustworthy partner to deploy your content on your website. Additionally, it means you have the peace of mind knowing that your website works and is maintained with the most updated software and security features.

Search engines crawl each page of your website individually. So it stands to reason that the more QUALITY pages you have on your website the more likely it will get noticed in the organic search. With that concept in mind we are offering our Got Website Holiday offer UNTIL DEC 31ST 2020!

For any small business owner looking for a new website we will provide the Pro Package Plan at the Basic Plan pricing!! This means YOU will get an additional 5 pages added to your website and save $500.00!

West Bay Media Group - Holiday Offer

With this great deal you can use the savings to help jump start the marketing of your brand new custom responsive website. In summary, you are getting a 10 page website (Pro Plan) for the cost of a 5 page website (Basic Plan). STOP worrying about your website and begin USING it as a VALUABLE TOOL for your business. If you can email and send an attachment, YOU can own a Custom Responsive Website and OPERATE it to increase sales online.

We are intent with helping our Partners long term. Please contact me as soon as possible to take advantage of this great deal! This is a limited time offer so do not hesitate. Now is YOUR time to RUN your website. Do not delay and call today!

Thank you for reading,

Tom Hamilton
CEO/FOUNDER

West Bay Media Group

BlogBlast – Send Valuable Content to Your Social Media Accounts

 

One of the biggest challenges for the small business owner is

 

creating content for their business/website. 

 

Let’s face it – not many business owners are publishers so writing content is not their natural inclination. The problem then becomes not posting content to their website or social media. Unfortunately, this turns into a lost opportunity of missing out on a cost-effective marketing tool that could bring qualified leads to their business.

By putting out valuable content on your website for products and/or services being offered, you are exposing to the digital world that you are an expert and are open for business. One of the ways we help our Strategic Partners is by deploying the Blog inside of their custom responsive WordPress website.

This allows us to effectively post updated relevant content to their website.

This provides two benefits:

The first is the content lives on the website thereby allowing the customer to see and read it and know that you are serious about your business.

The second reason is that it is the kind of website Google favors in their search algorythim.

West Bay Media Group - BlogBlast

We were thinking of a way to make a Blog  EVEN MORE effective; hence, we created BlogBlast.   

BlogBlast will help you amplify your message by sharing your Blog Post (Pillar Content) by breaking it up into Micro-Content pieces to be posted on Facebook,  Twitter, and LinkedIn.

This would be in the form of a drip campaign. The campaign can go on as long as you wish or you can schedule it.   This is a great tool if you are going to launch a new product and want to get the word out to multiple platforms.

West Bay Media Group can run all of this for YOU!!

 

If you do not want to write the original content, then we can write it for you; however, if you like to write, submit the article to us and we take care of the rest.

Once activated you will start to see the posts appear in your social networks!!

We also provide a unique link for each piece of Micro-Content that feeds back to your website, The bonus here is that more traffic will be going to your site and, in turn, will help your site with organic SEO.  This also creates brand   awareness as people start to visit your site.

If you are interested in increasing the opportunity for lead generation,
 reach out to us today.
Operators are standing by!