Testimonial – Aiosa Realty

West Bay Media Group has always stepped up to the plate right from the very get-go through the entire website process.  Not only are Tom and Carolyn Hamilton highly professional and sensitive to all my needs, but, more importantly, they are ALWAYS  quick to respond and resolve any questions or concerns I may have.  I like to think of West Bay Media Group as a winning partnership, someone I can turn to knowing that I am always going to get A-1 service…not abandonment…and that is a huge relief! Tom and Carolyn worked side-by-side with me and made absolutely sure I was happy with each developing stage of my website until it was completed, and I love it! 

I would recommend West Bay Media Group to anyone who is looking for great long-term partnership and truly wants to engage with their website and not just another fly-by-night web designer who hands over your website and disappears to never be seen or heard from again.

Thank you so much Tom and Carolyn Hamilton! I look forward to many more happy and productive years together!

 

Babette Aiosa

Broker/Owner

Aiosa Realty Group, Inc.

 

Content Management – The Driver of Traffic!

        Content Management – 101

The phrase Content Management has entered into our lexicon in the past decade and is now used every day by web developers interested in driving more quality traffic to their client’s website. So what is content management? First I think is important to understand what the word content means relative to web development.

In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. ( source:http://en.wikipedia.org/wiki/Content_(media_and_publishing)

This means well written text, images, video, audio and appealing graphics that enhance the end user’s experience on your site. In other words you want develop quality, relevant content on your site so that user’s will spend more time on your site and convert to a buying customer.

Content Management – The Driver of Traffic!

 Content management, or CM, is the   set of processes and technologies   that support the collection,   managing, and publishing of   information in any form or medium.   When stored and accessed via   computers, this information has   come to be referred to, simply, as   content or, to be precise, digital   content.

 

When it comes to Content Management I like to break it down into two categories: Non Optimized Content and Optimized Content. For the most part – clients submit Non Optimized Content for their website. This is information they provide about the products and services they offer to their customers. (end user) It is classified as Non Optimized Content because client’s typically do not understand on Page Optimization, nor have the time to research, how to optimize each page on their site.

Why do you have to have your content optimized? Because the search engines will crawl over a site that is optimized vs. a non optimized one. As a small business what do you do? The best plan would be to have a web developer that can be your partner in developing robust content that is desired by your end user and that ranks well in the search engine.

At West Bay Media Group we have the knowledge and ability to increase more visitors to your site which will lead to more sales! Contact us today so we can help you develop a successful web plan.

 

 

WordPress Website Security – Blacklisting

I wanted to share with you a recent real life situation with one of our strategic website partners. When we decide to partner up with a new business by designing, developing, and deploying a WordPress website, one of the ongoing monthly services we provide is website security.

As professional web developers, our job is to give our clients the best possible guidance – ALL THE TIME. Website security should be a no brainer. Nonetheless, it is up to us to educate the small business owner so THEY can make an informed decision about what direction they want to take with their business. Our job is to put them in the position to win on the web. A winning strategy on the web MUST include a plan for website protection.

Recently, I received a notification from one of my partner’s website. The notification was suggesting there was Malware on the site. Upon further investigation it was discovered that the website DID NOT have malware.

Malware is when a hacker injects malicious code into your website. Then that code, if undetected, can adversely affect anyone who visits your site.

Instead of Malware, the notification was that the website was “Blacklisted”.

Read More HERE about what do if your website is Blacklisted.

So this was good news/bad news. The good     news was that there was no malware which   meant our security protocols we working   correctly. The “bad“ news was the blacklisting of   the domain name. Sometimes when these   scans occur, there can be a false-positive read. I was confident that site would be removed from the “blacklisting” status since we develop in WordPress with excellent website architecture, (read Google Crawl), provide valuable content, and have security and back up in place.

I followed their request for an email from the website administrator (West Bay Media Group) and fulfilled any requests they required. Once this was done correctly, the site was removed off the list immediately.

Blacklisting is a service provided by Google and other entities to “clean up“ the web and provide a valuable end user experience. These type of technical adjustments can be challenging for the average website/business owner. That is why West Bay Media Group exists. We are here to help the small business owner do what they do best – run their business. If you have any questions, or would like us to take a look at your website, contact us anytime.

Thank you for reading and best of luck on running a successful website!

Tom Hamilton

CEO/Founder
West Bay Media Group