What is Blogging?

What is Blogging?

In the early days of the internet there were no blogs. Websites were mostly what I term “postcard” websites—pictures, a smattering of text, and a contact page. These websites were static, they did not change that much, and they did not need a lot of server capacity to function. This was the era before smartphones, which have completely changed the way we deliver information.

As technological advancements progressed, the desire for content increased; hence, the blog was born. Even though blogging has been around for a while, it seems that small business owners STILL have a hard time wrapping their heads around the concept…or even what it does?

The website firstsiteguide.com defines a blog as:
“A blog (shortening of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first.”

In short, a blog on your website is a great way to keep your online business presence up-to-date and as an ongoing flow of information for your customers. This is ONE of the reasons I use WordPress to run small business websites. The WordPress platform was designed in the early days of the internet to be a blogging platform.  As technology improved, web developers soon realized that the open source WordPress platform could be leveraged for full website development.

Imagine, you own a small business and your website is old and outdated—one that you cannot update. This is a problem for many business owners, and it ends up being a lost opportunity. Furthermore, neglecting this important aspect of your business lends your competitors more internet real estate and more leads that you should be capturing.

One of the most critical skillsets for any business is EXECUTION. – Tom Hamilton

Now, you may try and continue to manage your website content all by yourself; however, when I think of that as an option, I remember this famous saying; “Insanity is doing the same thing over and over again but expecting different results.” If you are currently having a challenge posting new products and services to your website, why not get a Strategic Partner? I have partnered with many businesses over the years and have successfully sold in different market sectors as well. Not only does my experience afford you a resource to manage your website but you also gain a trusted adviser that can provide direction in terms of marketing and sales.

The writing and leverage of good quality content on your website cannot be overstated. In fact, number one on Google’s (click here) list of ten items they value philosophically is “Focus on the user and all else will follow.” This means if you want to have a shot at getting people to your business online, you MUST be aware of search engines’ methods.  Google is telling you that your website has to provide value to the end user. If it does not (ie no updated content), it will fail to rank favorably in the organic ranking…or at all.

By sharing your latest updates and innovations with your market from consistent blogging, higher rankings are achieved, thereby resulting in more product sales. Let West Bay Media Group craft unique content for your website! In fact, our Content Creation product is available to you right now! For the entire month of February 2020, we are offering our BOGO special—buy one article at $100.00 and receive the 2nd one at no additional charge! Take advantage of jump starting your website’s Content Management right NOW by reaching out to me anytime. I look forward to hearing from YOU!

 

It’s called Content Marketing TO the Internet!

When I talk with customers about content sometimes their eyes glaze over. We all seem to know what content means and yet it is one of most challenging aspects of running your online presence. Content is really the substance of your business parlayed through the ever-growing and evolving digital landscape.

Wikipedia describes content:
In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. 
(source:Wikipedia)

In other words, it is YOUR business on the internet (the market), and it is shareable in the below 5 ways.

Text

Writing content is a POWERFUL tool in your arsenal. When you pay for an ad in a local paper the cost can inflate for even a simple 1-2 time-run ad. If you create a blog post with written words, that article now exists twenty four hours a day, seven days a week on the web. The benefits are at least trifold.

  1. You can get leads from your site when people do a search. Now, if you have a professional web developer, they can “optimize” that text, hence, making the page more favorable to the search engines.
  2. Your content is reusable at any time. If you meet a lead at a networking event, you can email them the link to the article, thereby increasing your stature to the lead, and, at the same, time drive organic traffic to your website.
  3. Snippets from your original article may be generated into memes, for example, and posted on various social media platforms.

Photos

With the explosion of smart phones and huge platforms such as Pinterest and Instagram, photos are showing a positive trend toward more engagement. According to Hubspot articles with images get 94% more total views than articles without images.

Consequently, when you are creating your blog post, adding images can increase the time spent on your website. This result is helpful as statistics show the more time on a website leads to a higher percentage of conversions and also helps the website rank higher organically. Appropriate Images for your blog post can be found on plenty of stock photo websites, as well as, creating your own images with the many photo editing programs on the internet.

Video

This form of content is huge! YouTube is the second most used search engine on the planet. People do consume short- AND long-form content here. One simple hack is creating a YouTube channel and embed videos directly on your website. This way you have two sources of lead generations into your business, and the organic search as well!

Audio

Podcasts have seen a massive growth for sure. The uses of audio and verbal-prompted systems, for example, Alexa, are becoming more and more common place. An audio clip on your site can be something people listen to on their way to work or at the gym. Google favors websites that provide their end-users with valuable, useful content.

Infographics and Memes

These are graphics used to increase engagement just as photos do. By providing this type of content you assist your reader to become more aware of your service through education. Additionally, Google images will display your graphics, and, this in turn, creates another lead source for your business.

All of these methods above aid in helping to grow your business as you are creating a larger footprint on the web landscape. The good news is that you do not have to go it alone! We are here for YOU! Contact West Bay Media Group TODAY, and we will assist you in developing a custom plan that fits YOUR business, as we continue to do with dozens of other businesses as their strategic partners.

To connect with us please click HERE.

Thank your for reading and good luck!

Tom Hamilton

CEO/Founder
West Bay Media Group