It’s called Content Marketing TO the Internet!

When I talk with customers about content sometimes their eyes glaze over. We all seem to know what content means and yet it is one of most challenging aspects of running your online presence. Content is really the substance of your business parlayed through the ever-growing and evolving digital landscape.

Wikipedia describes content:
In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. 
(source:Wikipedia)

In other words, it is YOUR business on the internet (the market), and it is shareable in the below 5 ways.

Text

Writing content is a POWERFUL tool in your arsenal. When you pay for an ad in a local paper the cost can inflate for even a simple 1-2 time-run ad. If you create a blog post with written words, that article now exists twenty four hours a day, seven days a week on the web. The benefits are at least trifold.

  1. You can get leads from your site when people do a search. Now, if you have a professional web developer, they can “optimize” that text, hence, making the page more favorable to the search engines.
  2. Your content is reusable at any time. If you meet a lead at a networking event, you can email them the link to the article, thereby increasing your stature to the lead, and, at the same, time drive organic traffic to your website.
  3. Snippets from your original article may be generated into memes, for example, and posted on various social media platforms.

Photos

With the explosion of smart phones and huge platforms such as Pinterest and Instagram, photos are showing a positive trend toward more engagement. According to Hubspot articles with images get 94% more total views than articles without images.

Consequently, when you are creating your blog post, adding images can increase the time spent on your website. This result is helpful as statistics show the more time on a website leads to a higher percentage of conversions and also helps the website rank higher organically. Appropriate Images for your blog post can be found on plenty of stock photo websites, as well as, creating your own images with the many photo editing programs on the internet.

Video

This form of content is huge! YouTube is the second most used search engine on the planet. People do consume short- AND long-form content here. One simple hack is creating a YouTube channel and embed videos directly on your website. This way you have two sources of lead generations into your business, and the organic search as well!

Audio

Podcasts have seen a massive growth for sure. The uses of audio and verbal-prompted systems, for example, Alexa, are becoming more and more common place. An audio clip on your site can be something people listen to on their way to work or at the gym. Google favors websites that provide their end-users with valuable, useful content.

Infographics and Memes

These are graphics used to increase engagement just as photos do. By providing this type of content you assist your reader to become more aware of your service through education. Additionally, Google images will display your graphics, and, this in turn, creates another lead source for your business.

All of these methods above aid in helping to grow your business as you are creating a larger footprint on the web landscape. The good news is that you do not have to go it alone! We are here for YOU! Contact West Bay Media Group TODAY, and we will assist you in developing a custom plan that fits YOUR business, as we continue to do with dozens of other businesses as their strategic partners.

To connect with us please click HERE.

Thank your for reading and good luck!

Tom Hamilton

CEO/Founder
West Bay Media Group

Testimonial – Coffman Capital


Tom Hamilton is a true professional at his craft.  He and Carolyn were personally involved in every aspect of developing the website including the theme, structure, optional pages, illustrations, the works.  When it came to content, he encouraged us to do our best and showed us examples of what might work and how to start.  The one quality I would point to is flexibility.  At no point did I feel boxed in or limited in scope for what we wanted to put together and tell our customers.  They helped us with our logo art as well, working with my own ideas and making it look great, and then producing usable versions for outside printing uses.  As Tom likes to say (a lot): value added service.  Updates and changes are easily done, and in a timely manner, so the website maintenance is working really well.  You’ll enjoy working with West Bay Media Group!

Matt Parker – CEO

Coffman Capital 

Custom Forms for Your WordPress Website

We all have seen the tremendous changes to technology over the past 10 years.  When I became an Adobe Certified Web Developer in 2003, websites were designed with tables and the latest and greatest tool — Flash. Typically the sites were static, billboards online if you will. The tech wasn’t developed yet for deeper engagement. Fast forward to today.

Smartphones have completely changed the marketing landscape. People/potential customers are now found busy scrolling through their phones for content. Therefore it is important for the small business owner to have a responsive web site. To maintain a competitive advantage means you have to stay on top of the trends in modern web development. There are various tools that can be used inside of Responsive Web Design (RWD), and one tool I like is forms.

Forms are a great way to increase engagement with your market. The key here is that you are using the tool as a way to “Prequalify” your lead. On average it takes 6-8 touches to convert the lead to a sale.  You have to understand who is and who is NOT your customer.

When a person fills out a Form on your site they are in essence raising their hand and letting you know they are interested in YOU and your service. This eliminates, or, at least reduces, the “tire kickers”. This gives you an opportunity to interact with a qualified lead/person and start a dialogue. This is one of the reasons we design in WordPress. WordPress allows us to support our strategic partners with timely marketing and content updates.

We can create a custom form for your site!

In WordPress we can use a Contact Form plugin if you want just a basic form (contact form), and We can customize the form with any field you like.

Now, if you want to get more sophisticated with your forms, we use Gravity Forms as one of our strategic allies. This is a licensed product. If West Bay Media Group implements the form for you, this means less annual costs to you – as you are covered under our developer license. If you decide to move on from us (don’t know why you would), you would, at that time, obtain your own license and transfer the form.

Here is what we currently offer>>>

We create a custom form with Gravity Forms. You will receive the output in your email in the form of text. In addition, we can generate a PDF that will simultaneously be sent to your email. These two outputs are valuable as you can “cut and paste” the text and use it however you wish. The PDF is very convenient as you may wish to keep it on file and email it to others in your organization.

We also offer custom PDF outputs. This is a “killer” option. If you have a form you use in your organization that you NEED filled out in YOUR format, we can make the output from the online form filled out on YOUR form. Then it is sent to your email. Think of an IRS W9 form. So if you want to have extreme automation this would cut down on labor costs by having YOUR form filled out.  This includes the option of accepting Pay Pal payments as well.

To summarize:

  • Option 1 Simple Form – Email out put only
  • Option 2 Basic Form – Email out put only – Dashboard (license needed)
  • Option 3 Deluxe Form – Email & PDF out put – Dashboard (license needed)
  • Option 4 Your Form – Email & Your Form out put – Dashboard (license needed)
  • Pay Pal – We can add Pay Pal processing to our licensed forms.

If you are interested in adding this useful tool to your website contact us today. We are here to help!​​​​​​​

If you have any questions – reach out to us any time!
 
​​​​​​​Thank you!
 
Tom Hamilton
CEO
West Bay Media Group