Content Management – The Driver of Traffic!

        Content Management – 101

The phrase Content Management has entered into our lexicon in the past decade and is now used every day by web developers interested in driving more quality traffic to their client’s website. So what is content management? First I think is important to understand what the word content means relative to web development.

In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. ( source:http://en.wikipedia.org/wiki/Content_(media_and_publishing)

This means well written text, images, video, audio and appealing graphics that enhance the end user’s experience on your site. In other words you want develop quality, relevant content on your site so that user’s will spend more time on your site and convert to a buying customer.

Content Management – The Driver of Traffic!

 Content management, or CM, is the   set of processes and technologies   that support the collection,   managing, and publishing of   information in any form or medium.   When stored and accessed via   computers, this information has   come to be referred to, simply, as   content or, to be precise, digital   content.

 

When it comes to Content Management I like to break it down into two categories: Non Optimized Content and Optimized Content. For the most part – clients submit Non Optimized Content for their website. This is information they provide about the products and services they offer to their customers. (end user) It is classified as Non Optimized Content because client’s typically do not understand on Page Optimization, nor have the time to research, how to optimize each page on their site.

Why do you have to have your content optimized? Because the search engines will crawl over a site that is optimized vs. a non optimized one. As a small business what do you do? The best plan would be to have a web developer that can be your partner in developing robust content that is desired by your end user and that ranks well in the search engine.

At West Bay Media Group we have the knowledge and ability to increase more visitors to your site which will lead to more sales! Contact us today so we can help you develop a successful web plan.

 

 

It’s called Content Marketing TO the Internet!

When I talk with customers about content sometimes their eyes glaze over. We all seem to know what content means and yet it is one of most challenging aspects of running your online presence. Content is really the substance of your business parlayed through the ever-growing and evolving digital landscape.

Wikipedia describes content:
In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. 
(source:Wikipedia)

In other words, it is YOUR business on the internet (the market), and it is shareable in the below 5 ways.

Text

Writing content is a POWERFUL tool in your arsenal. When you pay for an ad in a local paper the cost can inflate for even a simple 1-2 time-run ad. If you create a blog post with written words, that article now exists twenty four hours a day, seven days a week on the web. The benefits are at least trifold.

  1. You can get leads from your site when people do a search. Now, if you have a professional web developer, they can “optimize” that text, hence, making the page more favorable to the search engines.
  2. Your content is reusable at any time. If you meet a lead at a networking event, you can email them the link to the article, thereby increasing your stature to the lead, and, at the same, time drive organic traffic to your website.
  3. Snippets from your original article may be generated into memes, for example, and posted on various social media platforms.

Photos

With the explosion of smart phones and huge platforms such as Pinterest and Instagram, photos are showing a positive trend toward more engagement. According to Hubspot articles with images get 94% more total views than articles without images.

Consequently, when you are creating your blog post, adding images can increase the time spent on your website. This result is helpful as statistics show the more time on a website leads to a higher percentage of conversions and also helps the website rank higher organically. Appropriate Images for your blog post can be found on plenty of stock photo websites, as well as, creating your own images with the many photo editing programs on the internet.

Video

This form of content is huge! YouTube is the second most used search engine on the planet. People do consume short- AND long-form content here. One simple hack is creating a YouTube channel and embed videos directly on your website. This way you have two sources of lead generations into your business, and the organic search as well!

Audio

Podcasts have seen a massive growth for sure. The uses of audio and verbal-prompted systems, for example, Alexa, are becoming more and more common place. An audio clip on your site can be something people listen to on their way to work or at the gym. Google favors websites that provide their end-users with valuable, useful content.

Infographics and Memes

These are graphics used to increase engagement just as photos do. By providing this type of content you assist your reader to become more aware of your service through education. Additionally, Google images will display your graphics, and, this in turn, creates another lead source for your business.

All of these methods above aid in helping to grow your business as you are creating a larger footprint on the web landscape. The good news is that you do not have to go it alone! We are here for YOU! Contact West Bay Media Group TODAY, and we will assist you in developing a custom plan that fits YOUR business, as we continue to do with dozens of other businesses as their strategic partners.

To connect with us please click HERE.

Thank your for reading and good luck!

Tom Hamilton

CEO/Founder
West Bay Media Group