The Importance of a Domain Name

As we say often at West Bay Media Group – the web, just like life, is constantly changing and evolving. A Domain Name is the entry point of your web site.

Picking one relevant to your business is important for two reasons.

First is so your potential customer can find you. Therefore, an easy to remember Domain Name is helpful from the old school marketing stand point.

bayareacomputers.com, topekaplumbing.com, are good examples of simple easy to remember Domain Names.

 

Now 10 years ago, and even today, people were/are buying up Domain Names to drive traffic to their main site.

As the sophistication of search engines continue – methods that worked a just a few years ago – can now actually hurt you today. 

The second reason to have a well thought out Domain Name is for the search engines to crawl over them and give you increased exposure.  The keyword “plumbing” in the topekaplumbing.com Domain Name will have increased value only if it is relevant to good quality content.

It is important to keep the content of your site fresh and updated for search engines to improve your visibility in their organic rankings.

At West Bay Media Group – we can help you pick a Domain Name that will enhance your web presence.

Use our confidential Contact Form if you would like us to help you!

 

Search and buy a Domain Name right HERE

 

Responsive Business Websites

If you are a serious small business owner and or entrepreneur owning a website is MANDATORY. The changes to the web  happen on a DAILY basis. The owner(s) of a plumbing company, the mom and pop cafe, the surgeon’s office are NOT EQUIPPED to handle the these rapid advancement in technology. For example; Moore’s Law is a principle identified by Intel co founder Gordon Moore. The Law states that power of the microchip doubles every 18 months.  Moore’s  Law is one of the cornerstones of the tech industry and has been cited in  numerous papers and journals.  As of the writing of this brief introduction to our services – 50% + of the traffic on the internet is now coming from smartphones.  With these simple examples, you can clearly the support the Small Business owner NEEDS to succeed on the web!

So what does this mean to you?

This means if you are getting stuck and bogged down by your website you are NOT alone.  The key to solving these important issues are to have a reliable Strategic Partner that you can count on.  Early on in the development of this company, it became apparent  to us that our Strategic Partners had these issues and more! That is when we realized we had to come up with a solution to help these suffering business owners.  The answer is for the small business owner to have a Strategic Partner to design, develop, maintain, and manage their websites for THEM.   This is a true partnership. WE work TOGETHER to implement your goals and objectives on the web in a way that can swiftly and correctly be deployed.

The cornerstone of our approach is to develop Responsive Business Websites for our partners.  In 2015 Google added mobile friendly (responsive) to it’s ranking algorithm. This change combined with 50 + traffic coming through mobile devices made us adapt EVERY site we manage to RESPONSIVE. We do our very best to stay on top of these IMPORTANT changes.

  1. Responsive WordPress Website
  2. WordPress Dashboard CEM
  3. Blog
  4. Contact Page with Secure Email Form
  5. Google Map with Secure API interface
  6. Optimized Content
  7. Appropriate Plugin Software installed
  8. User friendly custom Site Navigation
  9. All pages styled according to strategic partner’s brand
  10. Professional Consulting from the Inception of the Project to Completion.

Contact us today for more information.

Testimonial – Edgewater Pines Mobile Home Park

 

 

 

 

 

 

When our Board of Directors first started talking about having a web site, I was a little bit concerned. I was afraid that it would mean that we would have to be doing all of the work that was entailed. Instead, we were gifted to have Tom Hamilton and West Bay Media Group recommended to us. What a blessing !!! Tom was very patient with us and “gently” walked us through all of the necessary steps. Now we have a very professional looking web site that can be easily navigated. I would highly recommend West Bay Media to anyone who wants to establish a web site but is confused about the proper way to do it.

Karen Insana, Secretary/Treasurer
Edgewater Pines ROC, Inc

(logo design by West Bay Media Group)