5 Reasons to Own a WordPress Site (for small business owners)

    As a small business owner, you are aware that it is imperative to own a website. The challenge is finding the right company or person to partner up with to help you implement your business strategies on the web. Oftentimes, what is lost in the building and maintaining of your website is the PURPOSE of your website.

responsive WordPress website is the perfect solution for any small business owner who is looking to grow sales.

Here’s Why…

Number One is Self-Ownership. It is very important that the business owner be in control of his or her web presence. By relying primarily on third-party marketing platforms such as Facebook, business owners leave themselves vulnerable to the changes of the algorithm of that third-party vendor. By retaining control of your website you can immediately respond to your customers questions, wants, or needs in real-time fashion. Also, by controlling the message you release through your website, you increase your chances of visibility on the web.

Secondly, a WordPress website is User-Friendly. This means that the CRM (Customer Relationship Management) allows you to post content very quickly, informing your customers about the   changes happening in your business. Style changes may be   accomplished   easily, and you can even provide offers, amongst  other great features WordPress has to offer, to your end-users in a very timely fashion.

 Thirdly, a responsive WordPress website is SEO FriendlySearch engine optimization is a key component to your website being found on the web. WordPress has a decade of proof demonstrating that the   major search engines can crawl over this open-source platform relatively easily and read the content that you created. This dramatically improves your visibility.

The fourth reason to have a WordPress website is Scalability, a very important, often overlooked feature of a website, or even a business. If you desire to scale your business, then it is a must for your website to scale with you; therefore, your website should be robust–one that is strong enough to handle upgrades and changes not only to the website, but to the web overall.

The fifth and final reason to own a WordPress website for the small business owner is that the WordPress open-source platform is ever-evolving. Open-source means that many web developers and designers contribute their expertise to creating an environment that is conducive for relaying information through the web. Thus, as this web endeavor continues to grow, more and more web developers are dedicated to continuously improving the WordPress user-friendly platform and the already easy-to-use interfaces. For example, it is easier to integrate software programs such as Email Marketing and E-Commerce with WordPress.

 

BlogBlast – Send Valuable Content to Your Social Media Accounts

 

One of the biggest challenges for the small business owner is

 

creating content for their business/website. 

 

Let’s face it – not many business owners are publishers so writing content is not their natural inclination. The problem then becomes not posting content to their website or social media. Unfortunately, this turns into a lost opportunity of missing out on a cost-effective marketing tool that could bring qualified leads to their business.

By putting out valuable content on your website for products and/or services being offered, you are exposing to the digital world that you are an expert and are open for business. One of the ways we help our Strategic Partners is by deploying the Blog inside of their custom responsive WordPress website.

This allows us to effectively post updated relevant content to their website.

This provides two benefits:

The first is the content lives on the website thereby allowing the customer to see and read it and know that you are serious about your business.

The second reason is that it is the kind of website Google favors in their search algorythim.

West Bay Media Group - BlogBlast

We were thinking of a way to make a Blog  EVEN MORE effective; hence, we created BlogBlast.   

BlogBlast will help you amplify your message by sharing your Blog Post (Pillar Content) by breaking it up into Micro-Content pieces to be posted on Facebook,  Twitter, and LinkedIn.

This would be in the form of a drip campaign. The campaign can go on as long as you wish or you can schedule it.   This is a great tool if you are going to launch a new product and want to get the word out to multiple platforms.

West Bay Media Group can run all of this for YOU!!

 

If you do not want to write the original content, then we can write it for you; however, if you like to write, submit the article to us and we take care of the rest.

Once activated you will start to see the posts appear in your social networks!!

We also provide a unique link for each piece of Micro-Content that feeds back to your website, The bonus here is that more traffic will be going to your site and, in turn, will help your site with organic SEO.  This also creates brand   awareness as people start to visit your site.

If you are interested in increasing the opportunity for lead generation,
 reach out to us today.
Operators are standing by!

 

Content Management – The Driver of Traffic!

        Content Management – 101

The phrase Content Management has entered into our lexicon in the past decade and is now used every day by web developers interested in driving more quality traffic to their client’s website. So what is content management? First I think is important to understand what the word content means relative to web development.

In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. ( source:http://en.wikipedia.org/wiki/Content_(media_and_publishing)

This means well written text, images, video, audio and appealing graphics that enhance the end user’s experience on your site. In other words you want develop quality, relevant content on your site so that user’s will spend more time on your site and convert to a buying customer.

Content Management – The Driver of Traffic!

 Content management, or CM, is the   set of processes and technologies   that support the collection,   managing, and publishing of   information in any form or medium.   When stored and accessed via   computers, this information has   come to be referred to, simply, as   content or, to be precise, digital   content.

 

When it comes to Content Management I like to break it down into two categories: Non Optimized Content and Optimized Content. For the most part – clients submit Non Optimized Content for their website. This is information they provide about the products and services they offer to their customers. (end user) It is classified as Non Optimized Content because client’s typically do not understand on Page Optimization, nor have the time to research, how to optimize each page on their site.

Why do you have to have your content optimized? Because the search engines will crawl over a site that is optimized vs. a non optimized one. As a small business what do you do? The best plan would be to have a web developer that can be your partner in developing robust content that is desired by your end user and that ranks well in the search engine.

At West Bay Media Group we have the knowledge and ability to increase more visitors to your site which will lead to more sales! Contact us today so we can help you develop a successful web plan.