What is Blogging?

What is Blogging?

In the early days of the internet there were no blogs. Websites were mostly what I term “postcard” websites—pictures, a smattering of text, and a contact page. These websites were static, they did not change that much, and they did not need a lot of server capacity to function. This was the era before smartphones, which have completely changed the way we deliver information.

As technological advancements progressed, the desire for content increased; hence, the blog was born. Even though blogging has been around for a while, it seems that small business owners STILL have a hard time wrapping their heads around the concept…or even what it does?

The website firstsiteguide.com defines a blog as:
“A blog (shortening of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first.”

In short, a blog on your website is a great way to keep your online business presence up-to-date and as an ongoing flow of information for your customers. This is ONE of the reasons I use WordPress to run small business websites. The WordPress platform was designed in the early days of the internet to be a blogging platform.  As technology improved, web developers soon realized that the open source WordPress platform could be leveraged for full website development.

Imagine, you own a small business and your website is old and outdated—one that you cannot update. This is a problem for many business owners, and it ends up being a lost opportunity. Furthermore, neglecting this important aspect of your business lends your competitors more internet real estate and more leads that you should be capturing.

One of the most critical skillsets for any business is EXECUTION. – Tom Hamilton

Now, you may try and continue to manage your website content all by yourself; however, when I think of that as an option, I remember this famous saying; “Insanity is doing the same thing over and over again but expecting different results.” If you are currently having a challenge posting new products and services to your website, why not get a Strategic Partner? I have partnered with many businesses over the years and have successfully sold in different market sectors as well. Not only does my experience afford you a resource to manage your website but you also gain a trusted adviser that can provide direction in terms of marketing and sales.

The writing and leverage of good quality content on your website cannot be overstated. In fact, number one on Google’s (click here) list of ten items they value philosophically is “Focus on the user and all else will follow.” This means if you want to have a shot at getting people to your business online, you MUST be aware of search engines’ methods.  Google is telling you that your website has to provide value to the end user. If it does not (ie no updated content), it will fail to rank favorably in the organic ranking…or at all.

By sharing your latest updates and innovations with your market from consistent blogging, higher rankings are achieved, thereby resulting in more product sales. Let West Bay Media Group craft unique content for your website! In fact, our Content Creation product is available to you right now! For the entire month of February 2020, we are offering our BOGO special—buy one article at $100.00 and receive the 2nd one at no additional charge! Take advantage of jump starting your website’s Content Management right NOW by reaching out to me anytime. I look forward to hearing from YOU!

 

Testimonial – Edgewater Pines Mobile Home Park

 

 

 

 

 

 

When our Board of Directors first started talking about having a web site, I was a little bit concerned. I was afraid that it would mean that we would have to be doing all of the work that was entailed. Instead, we were gifted to have Tom Hamilton and West Bay Media Group recommended to us. What a blessing !!! Tom was very patient with us and “gently” walked us through all of the necessary steps. Now we have a very professional looking web site that can be easily navigated. I would highly recommend West Bay Media to anyone who wants to establish a web site but is confused about the proper way to do it.

Karen Insana, Secretary/Treasurer
Edgewater Pines ROC, Inc

(logo design by West Bay Media Group)

 

Responsive Business Websites

If you are a serious small business owner and or entrepreneur owning a website is MANDATORY. The changes to the web  happen on a DAILY basis. The owner(s) of a plumbing company, the mom and pop cafe, the surgeon’s office are NOT EQUIPPED to handle the these rapid advancement in technology. For example; Moore’s Law is a principle identified by Intel co founder Gordon Moore. The Law states that power of the microchip doubles every 18 months.  Moore’s  Law is one of the cornerstones of the tech industry and has been cited in  numerous papers and journals.  As of the writing of this brief introduction to our services – 50% + of the traffic on the internet is now coming from smartphones.  With these simple examples, you can clearly the support the Small Business owner NEEDS to succeed on the web!

So what does this mean to you?

This means if you are getting stuck and bogged down by your website you are NOT alone.  The key to solving these important issues are to have a reliable Strategic Partner that you can count on.  Early on in the development of this company, it became apparent  to us that our Strategic Partners had these issues and more! That is when we realized we had to come up with a solution to help these suffering business owners.  The answer is for the small business owner to have a Strategic Partner to design, develop, maintain, and manage their websites for THEM.   This is a true partnership. WE work TOGETHER to implement your goals and objectives on the web in a way that can swiftly and correctly be deployed.

The cornerstone of our approach is to develop Responsive Business Websites for our partners.  In 2015 Google added mobile friendly (responsive) to it’s ranking algorithm. This change combined with 50 + traffic coming through mobile devices made us adapt EVERY site we manage to RESPONSIVE. We do our very best to stay on top of these IMPORTANT changes.

  1. Responsive WordPress Website
  2. WordPress Dashboard CEM
  3. Blog
  4. Contact Page with Secure Email Form
  5. Google Map with Secure API interface
  6. Optimized Content
  7. Appropriate Plugin Software installed
  8. User friendly custom Site Navigation
  9. All pages styled according to strategic partner’s brand
  10. Professional Consulting from the Inception of the Project to Completion.

Contact us today for more information.