Is it time for a new website?

If you’re reading this headline, you know that it is time for a new website. I’ve worked with countless business owners over the years, and I have helped them transition their websites. Usually what I see is they have a first-generation website that I like to call version 1.0.

When they come to me, they’re ready to go to version 2.0 but they don’t know how to do it. For example, they may have a vague way of how to use a website builder platform. Overtime they are stuck with a generic boring unchanging website.
They are challenged to go to the next level. 

TIme to use your website for business! 

In this article I am going to outline 3 challenging issues of running a small business website. 

Then I will explain a very basic way to move onto a new website, and have it work for you!

Challenging Issue – Number 1

The customer can’t change the content.

When I first encounter new customers, I hear this lament quite often. They say stuff like “I just want to upload a picture”, “I need to change my menu”, “I don’t know how to update my calendar”.

One of the most basic features of a website is the publishing of content. Generally speaking, this involves text and images. Certainly, there’s other items as well, but we are sticking to the fundamentals which are text and images.

Here you can make a choice of just throwing up text and images in any old way, without much proofing on the text, and no editing of the images. You and your customers will see the results on the website. It won’t look good, and it will not be user friendly. Additionally, if you build a website that looks clunky, Google will not give you favorable ranking based on your organic content.

A professional CRM website

Our solution is using WordPress as the backbone for all of our websites. It’s a great CRM and powers approximately 40+% of the Internet websites today. Also, the architecture lends itself to good crawl for Google search bots. So, in this position you can now craft the text to make it look good for search engine optimization purposes, and also optimize the images as well for fast loading.

Challenging Issue – Number 2

Marketing of the Website.

Since we now live in a web 3.0 world customers rely on social media for marketing. Yes, it is easy and convenient and yes it works. But in marketing it’s always good to have a home base which is yet another marketing tool that you can leverage for leads. The reason you want to have a website is so that your company can control all of the content and not have to worry about getting de-platformed. This theory makes perfect sense. The issue that I run into with new customers is they have challenges, as mentioned in challenge number one, of putting content on the website.

The solution we provide for all of our customers is our Content Management program.  The client will provide the content, and we can also create content for them. By being a Strategic Partner for our clients, we can assist them with better graphics, improved content that makes sense to their audiences, and better UI/UX interaction that is well liked by search. So, in addition to using existing social media platforms, our customers now have a valuable SELF Run platform that is connected to their social accounts.

 
 
 
 
  
 
 
 West Bay Media Group
  
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 Angela Buffington 
 
 
 
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West Bay Media has been an absolute cornerstone of our organization’s success for the past 8 years. As our webmaster and hosting company, they have consistently delivered reliability, professionalism, and top tier service.

Their responsiveness is unmatched. Whenever we have needed updates, troubleshooting, or urgent changes, they have been there quickly and efficiently. They do not just maintain our website. They truly support our mission and growth.

What sets West Bay Media apart is their attention to detail, technical expertise, and commitment to making sure everything runs smoothly behind the scenes. From hosting stability to seamless website functionality, we have peace of mind knowing we are in good hands.

If you are looking for a dependable, knowledgeable, and long term partner for your web and hosting needs, we highly recommend West Bay Media. They have earned every bit of this 5 star review.

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 Kasey Gagnon 
 
 
 
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West Bay Media Group has helped our company through two website remodels. Their insight and attention to detail makes the process easy.
  
 
  
 
 
 
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 herb bruce 
 
 
 
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Tom Hamilton is a bulldog! All my accounts got hacked with a vengeance! I was on the verge of losing two online businesses, when he stepped in! It was one of the most difficult things we ever did and he beat the hackers. These guys were the real deal, ruthless, even sadistic and Tom foiled them. It's so wonderful to have someone of his character and expertise in my corner. Highly recommended! 6 stars!
  
 
  
 
 
 
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West Bay Media Group has been most outstanding in building and setting up an e-commerce Website for my art. They are extremely helpful,knowledgeable and professional throughout the whole process.  I highly recommend them for their expertise and prompt work.
Richard J Hinger/ hinger.studio
  
 
  
 
 
 
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 Matthew Parker 
 
 
 
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Tom and his team are great!  They invest in your success, and I recommend them highly!
  
 
  
 
 
 
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 Organic Miracles 
 
 
 
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Thank You to Thomas J Hamilton, owner/CEO of West Bay Media Group, for doing all the heavy lifting in making our envisioned website come to life. You and your team have done a tremendous job, and we are absolutely thrilled and looking forward to telling anyone that may be needing their own website to call West Bay Media Group.  Since the launching of our new Organic Miracles E-Commerce site, we very happily have been getting more and more sales, and it is only going to get better knowing that we have West Bay Media Group, a trusted strategic partner, on our side!
  
 
  
 
 
 
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 Tom Craig 
 
 
 
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Great experience with a knowledgeable and personable IT professional.  Check out the photo for what West Bay Media Group  did for me...
  
 
  
 
 
 
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 PascopressurewashingLLC Mark 
 
 
 
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Tom did a super job helping me work through the issues I was having with my google page and website. Highly recommend him and
will continue working with him and his team!! Thank you !! Mark Foti President Pasco Pressure Washing LLC
  
 
  
 
 
 
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 Terri OBrien 
 
 
 
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The Suncoast Blues Society has been working with Tom for several years now to develop our website and handle many of our IT issues. He is great to work with - responds quickly, has creative ideas, and is supportive and patient with us non-IT folks, lol.
Terry O'Brien, President
  
 
  
 
 
 
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 chris skopis 
 
 
 
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After 25 years of dealing with Tom with all my social media needs, he really pulled through for me recently. My 30 year business was suspended/deleted from Google after I relocated and delayed updating my information on Google. Reinstatement on Google is nearly an impossible task to do on your own. After countless hours of phone calls to Google and hours on the computer, Google informed me to contact a second party affiliate to get reinstated and wanted to charge me hundreds of dollars for the service. I gave Tom a call , which I should have done from the beginning, explaining my situation and with his guidance had me up and running on Google within a couple days with all my reviews and comments in tact. Tom is an expert at what he does, his rates are more than reasonable and just a great guy to deal with.
  
 
  
 
 
 
   
 
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Challenging Issue – Number 3

Business Email

I chose Business Email as Number 3 because it needs to be shared and talked about. There are many times I’ve seen web developers not pay attention to Business Emails. This is really important because you control the Domain Name associated with the emails. If you have multiple employees with business emails, it is critical the owner has access to total administration of the emails.
So, understanding how your emails work, where they are located, and having access to the back end is super important. For example, if you have to fire an employee, you want to make sure you access their email for liability protection.
There are other issues that can affect your business emails, but we can’t go into here due to the space of this article. The best practice here is to make sure you can access all of your business emails.

This was a brief explanation of key points that need to be managed as part of the ongoing live website. It can be an asset for your business if properly run and maintained. As the founder of West Bay Media Group, I am here to help you reach the next level of website/business.

So, whether it’s WordPress websites, E-Commerce sites, Content Management, Membership Websites, E-Newsletters, we can handle it for you!

There is a solution to your platform needs.

Reach out to me today to set up a consultation time!

Tom Hamilton
CEO/Founder
West Bay Media Group