Is it time for a NEW website?

Is it time for a NEW website?

Is it time for a new website?

 If you’re reading this headline, you know that it is time for a new website. I’ve worked with countless business owners over the years, and I have helped them transition their websites. Usually what I see is they have a first-generation website that I like to call version 1.0.

When they come to me, they’re ready to go to version 2.0 but they don’t know how to do it. For example, they may have a vague way of how to use a website builder platform. Overtime they are stuck with a generic boring unchanging website. They are challenged to go to the next level.

In this article I am going to outline 3 challenging issues of running a small business website. 

Then I will explain a very basic way to move onto a new website, and have it work for you! 

Challenging Issue – Number 1

The customer can’t change the content.

When I first encounter new customers, I hear this lament quite often. They say stuff like “I just want to upload a picture”, “I need to change my menu”, “I don’t know how to update my calendar”.

One of the most basic features of a website is the publishing of content. Generally speaking, this involves text and images. Certainly, there’s other items as well, but we are sticking to the fundamentals which are text and images.

Here you can make a choice of just throwing up text and images in any old way, without much proofing on the text, and no editing of the images. You and your customers will see the results on the website. It won’t look good, and it will not be user friendly. Additionally, if you build a website that looks clunky, Google will not give you favorable ranking based on your organic content.

Our solution is using WordPress as the backbone for all of our websites. It’s a great CRM and powers approximately 40+% of the Internet websites today. Also, the architecture lends itself to good crawl for Google search bots. So, in this position you can now craft the text to make it look good for search engine optimization purposes, and also optimize the images as well for fast loading.

Challenging Issue – Number 2

Marketing of the Website.

Since we now live in a web 3.0 world customers rely on social media for marketing. Yes, it is easy and convenient and yes it works. But in marketing it’s always good to have a home base which is yet another marketing tool that you can leverage for leads. The reason you want to have a website is so that your company can control all of the content and not have to worry about getting de-platformed. This theory makes perfect sense. The issue that I run into with new customers is they have challenges, as mentioned in challenge number one, of putting content on the website.

The solution we provide for all of our customers is our Content Management program.  The client will provide the content, and we can also create content for them. By being a Strategic Partner for our clients, we can assist them with better graphics, improved content that makes sense to their audiences, and better UI/UX interaction that is well liked by search. So, in addition to using existing social media platforms, our customers now have a valuable SELF Run platform that is connected to their social accounts.

Challenging Issue – Number 3

Business Email

I chose Business email as Number 3 because it needs to be shared and talked about. There are many times I’ve seen web developers not pay attention to Business Emails. This is really important because you control the Domain Name associated with the emails. If you have multiple employees with business emails, it is critical the owner has access to total administration of the emails. So, understanding how your emails work, where they are located, and having access to the back end is super important. For example, if you have to fire an employee, you want to make sure you access their email for liability protection. There are other issues that can affect your business emails, but we can’t go into here due to the space of this article. The best practice here is to make sure you can access all of your business emails.

This was a brief explanation of key points that need to be managed as part of the ongoing live website. It can be an asset for your business if properly run and maintained. As the founder of West Bay Media Group, I am here to help you reach the next level of website/business.

So, whether it’s WordPress websites, E-Commerce sites, Content Management, Membership Websites, E-Newsletters, we can handle it for you!

There is a solution to your platform needs.

Reach out to me today to set up a consultation time!

Tom Hamilton
CEO/Founder
West Bay Media Group 

Website Inquiry Form

We would love to find more about your web development project!

Just click the link and fill out the form and we will contact YOU for an appointment!

SIGN UP FOR OUR NEWSLETTER

Testimonial – Center for Bone and Joint Disease

Tom at West Bay Media Group really helped to take our company’s website to the next level. Anytime we need to make changes or have questions on how to make the site better, Tom is quick to jump into action. He is very knowledgeable about all of the newest technology and makes you feel like you are his only client. Our patients really like how easy the site is to use. Thanks, Tom!

Kristie Day

Administrative Assistant/Marketing Coordinator

The Center for Bone and Joint Disease

7544 Jacque Rd

Hudson, Fl. 34667

Content Management – The Driver of Traffic!

        Content Management – 101

The phrase Content Management has entered into our lexicon in the past decade and is now used every day by web developers interested in driving more quality traffic to their client’s website. So what is content management? First I think is important to understand what the word content means relative to web development.

In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. ( source:http://en.wikipedia.org/wiki/Content_(media_and_publishing)

This means well written text, images, video, audio and appealing graphics that enhance the end user’s experience on your site. In other words you want develop quality, relevant content on your site so that user’s will spend more time on your site and convert to a buying customer.

Content Management – The Driver of Traffic!

 Content management, or CM, is the   set of processes and technologies   that support the collection,   managing, and publishing of   information in any form or medium.   When stored and accessed via   computers, this information has   come to be referred to, simply, as   content or, to be precise, digital   content.

 

When it comes to Content Management I like to break it down into two categories: Non Optimized Content and Optimized Content. For the most part – clients submit Non Optimized Content for their website. This is information they provide about the products and services they offer to their customers. (end user) It is classified as Non Optimized Content because client’s typically do not understand on Page Optimization, nor have the time to research, how to optimize each page on their site.

Why do you have to have your content optimized? Because the search engines will crawl over a site that is optimized vs. a non optimized one. As a small business what do you do? The best plan would be to have a web developer that can be your partner in developing robust content that is desired by your end user and that ranks well in the search engine.

At West Bay Media Group we have the knowledge and ability to increase more visitors to your site which will lead to more sales! Contact us today so we can help you develop a successful web plan.