The Importance of a Domain Name

As we say often at West Bay Media Group – the web, just like life, is constantly changing and evolving. A Domain Name is the entry point of your web site.

Picking one relevant to your business is important for two reasons.

First is so your potential customer can find you. Therefore, an easy to remember Domain Name is helpful from the old school marketing stand point.

bayareacomputers.com, topekaplumbing.com, are good examples of simple easy to remember Domain Names.

 

Now 10 years ago, and even today, people were/are buying up Domain Names to drive traffic to their main site.

As the sophistication of search engines continue – methods that worked a just a few years ago – can now actually hurt you today. 

The second reason to have a well thought out Domain Name is for the search engines to crawl over them and give you increased exposure.  The keyword “plumbing” in the topekaplumbing.com Domain Name will have increased value only if it is relevant to good quality content.

It is important to keep the content of your site fresh and updated for search engines to improve your visibility in their organic rankings.

At West Bay Media Group – we can help you pick a Domain Name that will enhance your web presence.

Use our confidential Contact Form if you would like us to help you!

 

Search and buy a Domain Name right HERE

 

WordPress Wednesdays Ed. 4 – Add Google Analytics to WordPress Without a Plugin

Adding Google Analytics without a plugin!

Here is a good link explaining how to add Google Analytics to your WordPress website.

We are fans of Plugins for WordPress.
That said we try to limit the amount of PlugIns on a WordPress Websites. It is the right way to do web development.  If you don’t know what you are doing, or have a pro web developer, you can install the tracking code.

PRO TIP: Always add changes to the core files in the CHILD THEME and not the main Theme core files. You could break the website. 

If you don’t what I am talking about, DM me and we can help out!

5 Reasons to Own a WordPress Site (for small business owners)

    As a small business owner, you are aware that it is imperative to own a website. The challenge is finding the right company or person to partner up with to help you implement your business strategies on the web. Oftentimes, what is lost in the building and maintaining of your website is the PURPOSE of your website.

responsive WordPress website is the perfect solution for any small business owner who is looking to grow sales.

Here’s Why…

Number One is Self-Ownership. It is very important that the business owner be in control of his or her web presence. By relying primarily on third-party marketing platforms such as Facebook, business owners leave themselves vulnerable to the changes of the algorithm of that third-party vendor. By retaining control of your website you can immediately respond to your customers questions, wants, or needs in real-time fashion. Also, by controlling the message you release through your website, you increase your chances of visibility on the web.

Secondly, a WordPress website is User-Friendly. This means that the CRM (Customer Relationship Management) allows you to post content very quickly, informing your customers about the   changes happening in your business. Style changes may be   accomplished   easily, and you can even provide offers, amongst  other great features WordPress has to offer, to your end-users in a very timely fashion.

 Thirdly, a responsive WordPress website is SEO FriendlySearch engine optimization is a key component to your website being found on the web. WordPress has a decade of proof demonstrating that the   major search engines can crawl over this open-source platform relatively easily and read the content that you created. This dramatically improves your visibility.

The fourth reason to have a WordPress website is Scalability, a very important, often overlooked feature of a website, or even a business. If you desire to scale your business, then it is a must for your website to scale with you; therefore, your website should be robust–one that is strong enough to handle upgrades and changes not only to the website, but to the web overall.

The fifth and final reason to own a WordPress website for the small business owner is that the WordPress open-source platform is ever-evolving. Open-source means that many web developers and designers contribute their expertise to creating an environment that is conducive for relaying information through the web. Thus, as this web endeavor continues to grow, more and more web developers are dedicated to continuously improving the WordPress user-friendly platform and the already easy-to-use interfaces. For example, it is easier to integrate software programs such as Email Marketing and E-Commerce with WordPress.