BlogBlast – Send Valuable Content to Your Social Media Accounts

 

One of the biggest challenges for the small business owner is

 

creating content for their business/website. 

 

Let’s face it – not many business owners are publishers so writing content is not their natural inclination. The problem then becomes not posting content to their website or social media. Unfortunately, this turns into a lost opportunity of missing out on a cost-effective marketing tool that could bring qualified leads to their business.

By putting out valuable content on your website for products and/or services being offered, you are exposing to the digital world that you are an expert and are open for business. One of the ways we help our Strategic Partners is by deploying the Blog inside of their custom responsive WordPress website.

This allows us to effectively post updated relevant content to their website.

This provides two benefits:

The first is the content lives on the website thereby allowing the customer to see and read it and know that you are serious about your business.

The second reason is that it is the kind of website Google favors in their search algorythim.

We were thinking of a way to make a Blog  EVEN MORE effective; hence, we created BlogBlast.   

BlogBlast will help you amplify your message by sharing your Blog Post (Pillar Content) by breaking it up into Micro-Content pieces to be posted on Facebook,  Twitter, and LinkedIn.

This would be in the form of a drip campaign. The campaign can go on as long as you wish or you can schedule it.   This is a great tool if you are going to launch a new product and want to get the word out to multiple platforms.

West Bay Media Group can run all of this for YOU!!

 

If you do not want to write the original content, then we can write it for you; however, if you like to write, submit the article to us and we take care of the rest.

Once activated you will start to see the posts appear in your social networks!!

We also provide a unique link for each piece of Micro-Content that feeds back to your website, The bonus here is that more traffic will be going to your site and, in turn, will help your site with organic SEO.  This also creates brand   awareness as people start to visit your site.

If you are interested in increasing the opportunity for lead generation,
 reach out to us today.
Operators are standing by!

 

Custom Forms for your website

We all have seen the tremendous changes to technology over the past 10 years.  When I became an Adobe Certified Web Developer in 2003, websites were designed with tables and the latest and greatest tool — Flash. Typically the sites were static, billboards online if you will. The tech wasn’t developed yet for deeper engagement. Fast forward to today.

Smartphones have completely changed the marketing landscape. People/potential customers are now found busy scrolling through their phones for content. Therefore it is important for the small business owner to have a responsive web site. To maintain a competitive advantage means you have to stay on top of the trends in modern web development. There are various tools that can be used inside of Responsive Web Design (RWD), and one tool I like is forms.

Forms are a great way to increase engagement with your market. The key here is that you are using the tool as a way to “Prequalify” your lead. On average it takes 6-8 touches to convert the lead to a sale.  You have to understand who is and who is NOT your customer.

When a person fills out a Form on your site they are in essence raising their hand and letting you know they are interested in YOU and your service. This eliminates, or, at least reduces, the “tire kickers”. This gives you an opportunity to interact with a qualified lead/person and start a dialogue. This is one of the reasons we design in WordPress. WordPress allows us to support our strategic partners with timely marketing and content updates.

We can create a custom form for your site!

In WordPress we can use a Contact Form plugin if you want just a basic form (contact form), and We can customize the form with any field you like.

Now, if you want to get more sophisticated with your forms, we use Gravity Forms as one of our strategic allies. This is a licensed product. If West Bay Media Group implements the form for you, this means less annual costs to you – as you are covered under our developer license. If you decide to move on from us (don’t know why you would), you would, at that time, obtain your own license and transfer the form.

Here is what we currently offer>>>

We create a custom form with Gravity Forms. You will receive the output in your email in the form of text. In addition, we can generate a PDF that will simultaneously be sent to your email. These two outputs are valuable as you can “cut and paste” the text and use it however you wish. The PDF is very convenient as you may wish to keep it on file and email it to others in your organization.

We also offer custom PDF outputs. This is a “killer” option. If you have a form you use in your organization that you NEED filled out in YOUR format, we can make the output from the online form filled out on YOUR form. Then it is sent to your email. Think of an IRS W9 form. So if you want to have extreme automation this would cut down on labor costs by having YOUR form filled out.  This includes the option of accepting Pay Pal payments as well.

  • Option 1 Simple Form – Email out put only
  • Option 2 Basic Form – Email out put only – Dashboard (license needed)
  • Option 3 Deluxe Form – Email & PDF out put – Dashboard (license needed)
  • Option 4 Your Form – Email & Your Form out put – Dashboard (license needed)
  • Pay Pal – We can add Pay Pal processing to our licensed forms.

If you are interested in adding this useful tool to your website contact us today.   We are here to help!

​​​​​​If you have any questions – reach out to us any time!
 
​​​​​​​Thank you!
 
Tom Hamilton
CEO
West Bay Media Group

5 Reasons to Own a WordPress Site (for small business owners)

    As a small business owner, you are aware that it is imperative to own a website. The challenge is finding the right company or person to partner up with to help you implement your business strategies on the web. Oftentimes, what is lost in the building and maintaining of your website is the PURPOSE of your website.

responsive WordPress website is the perfect solution for any small business owner who is looking to grow sales.

Here’s Why…

Number One is Self-Ownership. It is very important that the business owner be in control of his or her web presence. By relying primarily on third-party marketing platforms such as Facebook, business owners leave themselves vulnerable to the changes of the algorithm of that third-party vendor. By retaining control of your website you can immediately respond to your customers questions, wants, or needs in real-time fashion. Also, by controlling the message you release through your website, you increase your chances of visibility on the web.

Secondly, a WordPress website is User-Friendly. This means that the CRM (Customer Relationship Management) allows you to post content very quickly, informing your customers about the   changes happening in your business. Style changes may be   accomplished   easily, and you can even provide offers, amongst  other great features WordPress has to offer, to your end-users in a very timely fashion.

 Thirdly, a responsive WordPress website is SEO FriendlySearch engine optimization is a key component to your website being found on the web. WordPress has a decade of proof demonstrating that the   major search engines can crawl over this open-source platform relatively easily and read the content that you created. This dramatically improves your visibility.

The fourth reason to have a WordPress website is Scalability, a very important, often overlooked feature of a website, or even a business. If you desire to scale your business, then it is a must for your website to scale with you; therefore, your website should be robust–one that is strong enough to handle upgrades and changes not only to the website, but to the web overall.

The fifth and final reason to own a WordPress website for the small business owner is that the WordPress open-source platform is ever-evolving. Open-source means that many web developers and designers contribute their expertise to creating an environment that is conducive for relaying information through the web. Thus, as this web endeavor continues to grow, more and more web developers are dedicated to continuously improving the WordPress user-friendly platform and the already easy-to-use interfaces. For example, it is easier to integrate software programs such as Email Marketing and E-Commerce with WordPress.