Is it time for a NEW website?

Is it time for a NEW website?

Is it time for a new website?

 If you’re reading this headline, you know that it is time for a new website. I’ve worked with countless business owners over the years, and I have helped them transition their websites. Usually what I see is they have a first-generation website that I like to call version 1.0.

When they come to me, they’re ready to go to version 2.0 but they don’t know how to do it. For example, they may have a vague way of how to use a website builder platform. Overtime they are stuck with a generic boring unchanging website. They are challenged to go to the next level.

In this article I am going to outline 3 challenging issues of running a small business website. 

Then I will explain a very basic way to move onto a new website, and have it work for you! 

Challenging Issue – Number 1

The customer can’t change the content.

When I first encounter new customers, I hear this lament quite often. They say stuff like “I just want to upload a picture”, “I need to change my menu”, “I don’t know how to update my calendar”.

One of the most basic features of a website is the publishing of content. Generally speaking, this involves text and images. Certainly, there’s other items as well, but we are sticking to the fundamentals which are text and images.

Here you can make a choice of just throwing up text and images in any old way, without much proofing on the text, and no editing of the images. You and your customers will see the results on the website. It won’t look good, and it will not be user friendly. Additionally, if you build a website that looks clunky, Google will not give you favorable ranking based on your organic content.

Our solution is using WordPress as the backbone for all of our websites. It’s a great CRM and powers approximately 40+% of the Internet websites today. Also, the architecture lends itself to good crawl for Google search bots. So, in this position you can now craft the text to make it look good for search engine optimization purposes, and also optimize the images as well for fast loading.

Challenging Issue – Number 2

Marketing of the Website.

Since we now live in a web 3.0 world customers rely on social media for marketing. Yes, it is easy and convenient and yes it works. But in marketing it’s always good to have a home base which is yet another marketing tool that you can leverage for leads. The reason you want to have a website is so that your company can control all of the content and not have to worry about getting de-platformed. This theory makes perfect sense. The issue that I run into with new customers is they have challenges, as mentioned in challenge number one, of putting content on the website.

The solution we provide for all of our customers is our Content Management program.  The client will provide the content, and we can also create content for them. By being a Strategic Partner for our clients, we can assist them with better graphics, improved content that makes sense to their audiences, and better UI/UX interaction that is well liked by search. So, in addition to using existing social media platforms, our customers now have a valuable SELF Run platform that is connected to their social accounts.

Challenging Issue – Number 3

Business Email

I chose Business email as Number 3 because it needs to be shared and talked about. There are many times I’ve seen web developers not pay attention to Business Emails. This is really important because you control the Domain Name associated with the emails. If you have multiple employees with business emails, it is critical the owner has access to total administration of the emails. So, understanding how your emails work, where they are located, and having access to the back end is super important. For example, if you have to fire an employee, you want to make sure you access their email for liability protection. There are other issues that can affect your business emails, but we can’t go into here due to the space of this article. The best practice here is to make sure you can access all of your business emails.

This was a brief explanation of key points that need to be managed as part of the ongoing live website. It can be an asset for your business if properly run and maintained. As the founder of West Bay Media Group, I am here to help you reach the next level of website/business.

So, whether it’s WordPress websites, E-Commerce sites, Content Management, Membership Websites, E-Newsletters, we can handle it for you!

There is a solution to your platform needs.

Reach out to me today to set up a consultation time!

Tom Hamilton
CEO/Founder
West Bay Media Group 

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Content Management – The Driver of Traffic!

        Content Management – 101

The phrase Content Management has entered into our lexicon in the past decade and is now used every day by web developers interested in driving more quality traffic to their client’s website. So what is content management? First I think is important to understand what the word content means relative to web development.

In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts. ( source:http://en.wikipedia.org/wiki/Content_(media_and_publishing)

This means well written text, images, video, audio and appealing graphics that enhance the end user’s experience on your site. In other words you want develop quality, relevant content on your site so that user’s will spend more time on your site and convert to a buying customer.

Content Management – The Driver of Traffic!

 Content management, or CM, is the   set of processes and technologies   that support the collection,   managing, and publishing of   information in any form or medium.   When stored and accessed via   computers, this information has   come to be referred to, simply, as   content or, to be precise, digital   content.

 

When it comes to Content Management I like to break it down into two categories: Non Optimized Content and Optimized Content. For the most part – clients submit Non Optimized Content for their website. This is information they provide about the products and services they offer to their customers. (end user) It is classified as Non Optimized Content because client’s typically do not understand on Page Optimization, nor have the time to research, how to optimize each page on their site.

Why do you have to have your content optimized? Because the search engines will crawl over a site that is optimized vs. a non optimized one. As a small business what do you do? The best plan would be to have a web developer that can be your partner in developing robust content that is desired by your end user and that ranks well in the search engine.

At West Bay Media Group we have the knowledge and ability to increase more visitors to your site which will lead to more sales! Contact us today so we can help you develop a successful web plan.

 

 

Custom Forms for your website

We all have seen the tremendous changes to technology over the past 10 years.  When I became an Adobe Certified Web Developer in 2003, websites were designed with tables and the latest and greatest tool — Flash. Typically the sites were static, billboards online if you will. The tech wasn’t developed yet for deeper engagement. Fast forward to today.

Smartphones have completely changed the marketing landscape. People/potential customers are now found busy scrolling through their phones for content. Therefore it is important for the small business owner to have a responsive web site. To maintain a competitive advantage means you have to stay on top of the trends in modern web development. There are various tools that can be used inside of Responsive Web Design (RWD), and one tool I like is forms.

Forms are a great way to increase engagement with your market. The key here is that you are using the tool as a way to “Prequalify” your lead. On average it takes 6-8 touches to convert the lead to a sale.  You have to understand who is and who is NOT your customer.

When a person fills out a Form on your site they are in essence raising their hand and letting you know they are interested in YOU and your service. This eliminates, or, at least reduces, the “tire kickers”. This gives you an opportunity to interact with a qualified lead/person and start a dialogue. This is one of the reasons we design in WordPress. WordPress allows us to support our strategic partners with timely marketing and content updates.

We can create a custom form for your site!

In WordPress we can use a Contact Form plugin if you want just a basic form (contact form), and We can customize the form with any field you like.

Now, if you want to get more sophisticated with your forms, we use Gravity Forms as one of our strategic allies. This is a licensed product. If West Bay Media Group implements the form for you, this means less annual costs to you – as you are covered under our developer license. If you decide to move on from us (don’t know why you would), you would, at that time, obtain your own license and transfer the form.

Here is what we currently offer>>>

We create a custom form with Gravity Forms. You will receive the output in your email in the form of text. In addition, we can generate a PDF that will simultaneously be sent to your email. These two outputs are valuable as you can “cut and paste” the text and use it however you wish. The PDF is very convenient as you may wish to keep it on file and email it to others in your organization.

We also offer custom PDF outputs. This is a “killer” option. If you have a form you use in your organization that you NEED filled out in YOUR format, we can make the output from the online form filled out on YOUR form. Then it is sent to your email. Think of an IRS W9 form. So if you want to have extreme automation this would cut down on labor costs by having YOUR form filled out.  This includes the option of accepting Pay Pal payments as well.

  • Option 1 Simple Form – Email out put only
  • Option 2 Basic Form – Email out put only – Dashboard (license needed)
  • Option 3 Deluxe Form – Email & PDF out put – Dashboard (license needed)
  • Option 4 Your Form – Email & Your Form out put – Dashboard (license needed)
  • Pay Pal – We can add Pay Pal processing to our licensed forms.

If you are interested in adding this useful tool to your website contact us today.   We are here to help!

​​​​​​If you have any questions – reach out to us any time!
 
​​​​​​​Thank you!
 
Tom Hamilton
CEO
West Bay Media Group