We all have seen the tremendous changes to technology over the past 10 years. When I became an Adobe Certified Web Developer in 2003, websites were designed with tables and the latest and greatest tool — Flash. Typically the sites were static, billboards online if you will. The tech wasn’t developed yet for deeper engagement. Fast forward to today.
Smartphones have completely changed the marketing landscape. People/potential customers are now found busy scrolling through their phones for content. Therefore it is important for the small business owner to have a responsive web site. To maintain a competitive advantage means you have to stay on top of the trends in modern web development. There are various tools that can be used inside of Responsive Web Design (RWD), and one tool I like is forms.
Forms are a great way to increase engagement with your market. The key here is that you are using the tool as a way to “Prequalify” your lead. On average it takes 6-8 touches to convert the lead to a sale. You have to understand who is and who is NOT your customer.
When a person fills out a Form on your site they are in essence raising their hand and letting you know they are interested in YOU and your service. This eliminates, or, at least reduces, the “tire kickers”. This gives you an opportunity to interact with a qualified lead/person and start a dialogue. This is one of the reasons we design in WordPress. WordPress allows us to support our strategic partners with timely marketing and content updates.
We can create a custom form for your site!
In WordPress we can use a Contact Form plugin if you want just a basic form (contact form), and We can customize the form with any field you like.
Now, if you want to get more sophisticated with your forms, we use Gravity Forms as one of our strategic allies. This is a licensed product. If West Bay Media Group implements the form for you, this means less annual costs to you – as you are covered under our developer license. If you decide to move on from us (don’t know why you would), you would, at that time, obtain your own license and transfer the form.
Here is what we currently offer>>>
We create a custom form with Gravity Forms. You will receive the output in your email in the form of text. In addition, we can generate a PDF that will simultaneously be sent to your email. These two outputs are valuable as you can “cut and paste” the text and use it however you wish. The PDF is very convenient as you may wish to keep it on file and email it to others in your organization.
We also offer custom PDF outputs. This is a “killer” option. If you have a form you use in your organization that you NEED filled out in YOUR format, we can make the output from the online form filled out on YOUR form. Then it is sent to your email. Think of an IRS W9 form. So if you want to have extreme automation this would cut down on labor costs by having YOUR form filled out. This includes the option of accepting Pay Pal payments as well.
- Option 1 Simple Form – Email out put only
- Option 2 Basic Form – Email out put only – Dashboard (license needed)
- Option 3 Deluxe Form – Email & PDF out put – Dashboard (license needed)
- Option 4 Your Form – Email & Your Form out put – Dashboard (license needed)
- Pay Pal – We can add Pay Pal processing to our licensed forms.
If you are interested in adding this useful tool to your website contact us today. We are here to help!