For the purposes of this article we will focus on these three components:
Don’t Go It Alone
Obviously your logo is the first thing potential customers see and associate with your brand. Most entrepreneurs have a vision for their logo, but are unable to execute upon it. Logo development involves the artistic process combined with, and equally as important, the technical aspect. You have to understand how color, font, spatial aspects, as well as correct sizing, and the ability to scale, ALL play a role in creating a Logo you can be proud of.
At West Bay Media Group our mantra is to consult with the small business owner to develop a Logo that can be used in ALL forms of marketing. I cannot tell you how many times I have been approached by business owners to replicate their logos and all they have is a low resolution JPEG. If you do not know what a low resolution JPEG is — good! This IS an example of the technical facet I mentioned earlier. In the long run it is most certainly better for you to have a trusted strategic partner that can manage all aspects of logo development and deployment rather than you wasting time trying to decipher some obtuse technical approach. This alliance will free you up and give you the ability to focus on the marketing of the new branding or rebranding of your company. We can coach you along the way and hone the color scheme and all other details exactly the way you desire them! We have a proven track record. Once you are completely satisfied with the final product, we provide you with the raw files. The raw files are CRITICAL for future marketing campaigns such as cards, brochures, t-shirts, hats, and so forth. So, as you can see, there is an abundance of combined thought and effort expended to produce a customized logo creation that is perfectly suited for you and your business model.
One item for professional website site management that gets overlooked is image optimization. Basically, image optimization is the editing of the image so that it looks good on a website. If an image is not sized correctly and is a large file (never recommended), it can cause the website to load more slowly. Utilizing good practices, image optimization is done prior to it being published on the website. Again, just like logo development, this is a skillset that very few small business owners possess, reason being that it is not their core competency. The solution to this challenge is seeking out a partner that is able to perform the editing correctly for you. For instance, if you find an image you would like placed on your website, the webmaster optimizes that image for the World Wide Web. In responsive design, it is very important to understand image sizing and the amount of pixels needed to cover a specific area of the website…which also entails looking good on the smartphone. How many times have you gone to a website on a smartphone and had to manipulate it just to be able to read what is going on. Good image optimization has been shown to provide a better end-user experience on a website. THIS is one of the key indicators that Google utilizes to serve your website organically higher in the search ratings.
Another valuable method of marketing on a website is the use of infographics. Infographics tell the story in a clean and concise way. Infographics such as images, need to be optimized for a website. Our goal is always to maintain a good end-user experience, and the use of infographics is a quick snapshot for prospective customers to observe what types of products or services you offer. With a knowledgeable strategic partner like West Bay Media Group we can help you source infographics and make sure that you have all of the proper licensing to use that marketing piece. One of the services we do is to protect our clients by making sure no outside copyright material is on their website. This is an area that we can provide additional consultation for.
Running a small business is time-consuming and has many challenges. That is why we thought it warranted to write a brief article describing the optimized use of your logo, images, and infographics — to bring more attention to your business. If you are looking to create a new logo, rebrand a current logo, need images optimized correctly, or care to have relevant infographics for your website, contact us today.
Thank you for reading!