When I talk with customers about content sometimes their eyes glaze over. We all seem to know what content means and yet it is one of most challenging aspects of running your online presence. Content is really the substance of your business parlayed through the ever-growing and evolving digital landscape.
Wikipedia describes content:
In media production and publishing, content is information and experiences that provides value for an end-user/audience in specific contexts.
In other words, it is YOUR business on the internet (the market), and it is shareable in the below 5 ways.
Writing content is a POWERFUL tool in your arsenal. When you pay for an ad in a local paper the cost can inflate for even a simple 1-2 time-run ad. If you create a blog post with written words, that article now exists twenty four hours a day, seven days a week on the web. The benefits are at least trifold.
- You can get leads from your site when people do a search. Now, if you have a professional web developer, they can “optimize” that text, hence, making the page more favorable to the search engines.
- Your content is reusable at any time. If you meet a lead at a networking event, you can email them the link to the article, thereby increasing your stature to the lead, and, at the same, time drive organic traffic to your website.
- Snippets from your original article may be generated into memes, for example, and posted on various social media platforms.
With the explosion of smart phones and huge platforms such as Pinterest and Instagram, photos are showing a positive trend toward more engagement. According to articles with images get than articles without images.
Consequently, when you are creating your blog post, adding images can increase the time spent on your website. This result is helpful as statistics show the more time on a website leads to a higher percentage of conversions and also helps the website rank higher organically. Appropriate Images for your blog post can be found on plenty of stock photo websites, as well as, creating your own images with the many photo editing programs on the internet.
This form of content is huge! YouTube is the second most used search engine on the planet. People do consume short- AND long-form content here. One simple hack is creating a YouTube channel and embed videos directly on your website. This way you have two sources of lead generations into your business, and the organic search as well!
Podcasts have seen a massive growth for sure. The uses of audio and verbal-prompted systems, for example, Alexa, are becoming more and more common place. An audio clip on your site can be something people listen to on their way to work or at the gym. Google favors websites that provide their end-users with valuable, useful content.
Infographics and Memes
These are graphics used to increase engagement just as photos do. By providing this type of content you assist your reader to become more aware of your service through education. Additionally, Google images will display your graphics, and, this in turn, creates another lead source for your business.
All of these methods above aid in helping to grow your business as you are creating a larger footprint on the web landscape. The good news is that you do not have to go it alone! We are here for YOU! Contact West Bay Media Group TODAY, and we will assist you in developing a custom plan that fits YOUR business, as we continue to do with dozens of other businesses as their strategic partners.
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Thank your for reading and good luck!
West Bay Media Group